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R&B "Rhythm and blues" is a commercial term that appeared in the United States in the late 1940s in Billboard Magazine.

The genre was used to describe recordings marketed primarily by African-American artists, at a time when a jazz-based style with a heavy, insistent beat was in high popular growth.

One of the great artists who were initially successful with R&B was Louis Jordan and His Tympany Five, with more danceable sounds reaching a large audience and breaking the barriers between black and white audiences.

The most successful artists currently in the R&B genre are: SZA, Summer Walker, The Weeknd, Rihanna, Alicia Keys, H.E.R and more.

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